What is it about?
Reading existential philosophy themes in Capote's classic novella. What can we learn from Holly Golightly about personal fulfilment?
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Why is it important?
Holly Golightly has been co-opted by marketing as an icon of glamorous consumption. However Truman Capote's creation is, in the original novella, far more aware of the limited role of money and shopping. Re-reading reminds of this. We as consumers can all be inspired by Holly.
Perspectives
I loved writing this article because I got to interpret a work of literature which is a great read, inspiring, but also quite unsettling. It was fun to go outside of traditional marketing literature and pursue something that was, for me, more unusual and creative.
Dr Brendan Canavan
University of Huddersfield
Read the Original
This page is a summary of: Breakfast, lunch and dinner at Tiffany’s: Existentialism and consumption in Capote’s novella, Marketing Theory, May 2018, SAGE Publications,
DOI: 10.1177/1470593117753982.
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