What is it about?
The book discusses a series of Systemic Functional Linguistics (SFL) approaches to conducting studies in multimodality, including bibliographical references and 16 "vignettes" in which scholars show how they use these approaches. In my review I claim that the book's weakness resides mainly in its lack of attention to methodological matters, and its complete lack of attention to cognitive approaches to multimodality.
Photo by Acton Crawford on Unsplash
Why is it important?
Multimodality is a subdiscipline that receives increasing attention within humanities research. But if the methods adopted to analyse it remain weak and unverifiable, multimodality will never be recognized as a serious discipline.
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This page is a summary of: Book review: Beyond the Visual: An Introduction to Researching Multimodal Phenomena, Visual Communication, June 2022, SAGE Publications, DOI: 10.1177/14703572221102531.
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