The first step to a new post-consumer subjectivity: Introducing the 'Construer'
What is it about?
We are clearly in a world suffused with consumer culture; and we are also -- even more clearly -- disenchanted with most aspects of it. In this paper, we explore the world beyond the consumer, the post-consumer subjectivity. This is the start of a long quest, and our paper is a first step, but we believe an important one. We hope to receive comments from thoughtful readers on how to advance the ideas presented here.
Why is it important?
Many ideas similar to the construer -- the 'produser', the maker, etc. -- have been advanced in recent years. With this paper, we start providing an integrative theoretical frame. Much more work needs to happen, in theory and in practice, and we invite like-minded folks to help advance the construer idea(s).
The following have contributed to this page: Dr Nikhilesh Dholakia and Dr. A Fuat FIRAT