Research Directions in Macromarketing: A New England Perspective

  • Robert W. Nason, Nikhilesh Dholakia, Aaron J. Alton, Albert Della Bitta,, Ruby Roy Dholakia, Ronald Fullerton, Greg Lessne, Patricia Meyers, Richard Nielsen, Anil Pandya, Jehiel Zif
  • Journal of Macromarketing, June 1986, SAGE Publications
  • DOI: 10.1177/027614678600600109

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Dr Nikhilesh Dholakia