Research Directions in Macromarketing: A New England Perspective

  • Robert W. Nason, Nikhilesh Dholakia, Aaron J. Alton, Albert Della Bitta,, Ruby Roy Dholakia, Ronald Fullerton, Greg Lessne, Patricia Meyers, Richard Nielsen, Anil Pandya, Jehiel Zif
  • Journal of Macromarketing, June 1986, SAGE Publications
  • DOI: 10.1177/027614678600600109

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http://dx.doi.org/10.1177/027614678600600109

The following have contributed to this page: Dr Nikhilesh Dholakia