Marketing in the Emerging World Order

  • Nikhilesh Dholakia, Ruby Roy Dholakia
  • Journal of Macromarketing, June 1982, SAGE Publications
  • DOI: 10.1177/027614678200200109

A look into emerging markets before 'emerging' became fashionable

What is it about?

Collaborative piece by Nikhilesh Dholakia and Ruby Roy Dholakia based on their early and deep experiences on India and other developing markets.

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The following have contributed to this page: Dr Nikhilesh Dholakia