What is it about?

Collaborative piece by Nikhilesh Dholakia and Ruby Roy Dholakia based on their early and deep experiences on India and other developing markets.

Featured Image

Read the Original

This page is a summary of: Marketing in the Emerging World Order, Journal of Macromarketing, June 1982, SAGE Publications, DOI: 10.1177/027614678200200109.
You can read the full text:

Read

Resources

Contributors

The following have contributed to this page