Macromanagement of Essential Consumption Items in Developing Countries: the Case of India

  • Nikhilesh Dholakia, Rakesh Khurana
  • Journal of Macromarketing, October 1981, SAGE Publications
  • DOI: 10.1177/027614678100100236

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http://dx.doi.org/10.1177/027614678100100236

The following have contributed to this page: Dr Nikhilesh Dholakia