An International Agenda for Macromarketing Research

  • Nikhilesh Dholakia, Robert Nason
  • Journal of Macromarketing, October 1981, SAGE Publications
  • DOI: 10.1177/027614678100100218

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Dr Nikhilesh Dholakia