An International Agenda for Macromarketing Research

  • Nikhilesh Dholakia, Robert Nason
  • Journal of Macromarketing, October 1981, SAGE Publications
  • DOI: 10.1177/027614678100100218

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http://dx.doi.org/10.1177/027614678100100218

The following have contributed to this page: Dr Nikhilesh Dholakia