What is it about?
Giana Eckhardt and Nikhilesh Dholakia started discussions on doing a special issue on the links between ideology and marketing. Dholakia mentioned the considerable research output of Rohit Varman in this area. He was invited and joined in as the third editor. A global group of very significant papers -- a combination of competitive and papers and selected invited pieces -- make up this special issue. Our introductory piece also provides a general window into the role of ideology in academic knowledge work in marketing.
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Why is it important?
Markets, marketization, marketing... these play increasingly ideological roles in the contemporary world. Business school research either is unaware of or ignores its ideological underpinnings. This special issue collects such perspectives, from marketing scholars.
Perspectives
One impact -- of this publication and more importantly of the special issue that this article introduced -- has been to ignite some interest in exploring the role of ideology in the b-school research disciplines, particularly marketing.
Dr Nikhilesh Dholakia
University of Rhode Island
Read the Original
This page is a summary of: Ideology for the 10 Billion, Journal of Macromarketing, November 2012, SAGE Publications,
DOI: 10.1177/0276146712465185.
You can read the full text:
Resources
Nikhilesh Dholakia: Link to Google Scholar
His works have often touched on the ideological bases of marketing. Via this portal, readers may find other articles and books of interest.
Nikhilesh Dholakia: Kudos author page
Kudos is a bibliographic database that allows authors to explain and extend their published works.
Nikhilesh Dholakia: Amazon author page
Some of the books by Nikhilesh Dholakia have raised issues of ideology in Marketing from 1980s onwards.
Rohit Varman: Google Scholar page
Follow the publications of Rohit Varman via this link.
Rohit Varman: ResearchGate page
Access to some of his research, in a few cases full text.
Rohit Varman: Academia.edu page
Access to many full papers here.
Giana Eckhardt: Publications
Listing of her publications available via Royal Holloway College.
Giana Eckhardt: ResearchGate page
Link to some of her work.
Nikhilesh Dholakia: ResearchGate Page
A window into past publications as well as current projects.
Nikhilesh Dholakia: Academia.edu page
Portal into other published research as well as some other resources related to this author.
Mark Tadajewski: ResearchGate Page
A "next step" major essay (on Ideology) by the authors of this article, as well as related content, will appear in the Tadajewski et al. (edited) 'Routledge Companion on Critical Marketing'.
Contributors
The following have contributed to this page
