When Learning and Passion Drive Entrepreneurial Dreams

What is it about?

This study explores why some people are more likely than others to form strong intentions to become entrepreneurs. It focuses on two key personal drivers—learning orientation and passion for work—and how these qualities shape how individuals perceive the feasibility (their ability to succeed) and desirability (the attractiveness) of entrepreneurship. Drawing on survey data from university students in Canada, the study finds that people who are eager to learn and deeply passionate about their work are more likely to translate their positive views about entrepreneurship into concrete intentions to start a business. These motivational traits make perceptions of both the possibility and appeal of entrepreneurship more influential in shaping career goals. For educators and policy makers, the findings underscore the importance of nurturing learning-oriented mindsets and work passion in young adults. Universities and entrepreneurship programs can cultivate these traits by providing experiential learning, mentorship, and opportunities that foster curiosity and intrinsic motivation—key ingredients in building a strong entrepreneurial pipeline.

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Photo by Lidia Vi on Unsplash

Photo by Lidia Vi on Unsplash

Why is it important?

This study is unique in linking learning orientation and work passion to the psychological process that drives entrepreneurial intentions. Rather than focusing on structural or environmental factors, it highlights how personal development and motivation amplify the effects of perceived feasibility and desirability on entrepreneurship goals. Its timeliness stems from its relevance to Canada’s evolving innovation economy, where fostering entrepreneurial ambition among students is a national priority. By showing that intrinsic qualities like curiosity and passion—not just external incentives—fuel entrepreneurial intention, this research provides vital insights for universities, incubators, and policymakers seeking to inspire the next generation of entrepreneurs.