Strategic marketing: An emerging imperative for Indian firms

  • N. Dholakia, S. Sarin
  • Vikalpa The Journal for Decision Makers, January 1984, SAGE Publications
  • DOI: 10.1177/0256090919840103

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1177/0256090919840103

The following have contributed to this page: Dr Nikhilesh Dholakia