The paradox of controversial innovation

What is it about?

This article considers the strategies developed by a coalition of innovators and supporters to contribute to the consecration of a controversial innovation that transgresses the established codes. It does so through the analysis of Impressionism (1874–1900) that provoked a dramatic shift from classical to modern art.

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Why is it important?

Contrary to existing literature, the case study suggests that such consecration can be achieved while claiming the distinctiveness of the controversial innovation, instead of toning it down.