What is it about?
Some 20 years after Lakoff & Johnson's Metaphors We Live By, it turned out to be useful to write a textbook about conceptual metaphor theory (CMT), to help a new generation of metaphor scholars. Kovecses, one of the veterans of CMT took this job upon him.
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Why is it important?
Conceptual Metaphor Theory changed the idea about metaphor as a nice tropical flourish to use in poetry and speeches to an essential part of our thinking.
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This page is a summary of: Reviews, Journal of English Linguistics, June 2003, SAGE Publications, DOI: 10.1177/0075424203031002006.
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