What is it about?
Instructors can further use the activity set up in the study on marketing courses in teaching consumer behavior. The following paper describe the complete role-play activity, its effectiveness by providing empirical evidence of the study, and discuss how this activity can be adapted to meet the study’s needs.
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Why is it important?
Understanding the need to revamp the traditional pedagogies, the current research aims at using a contemporary teaching pedagogy for a classical concept of “consumer decision-making.” The article uses role-play activity as an experiential tool and provides empirical evidence to the current study. Role-play seems to offer a practical and engaging platform for faculties that can help stimulate learning. With the blend of real-time situations, role-play can serve as a useful tool to fulfill the marketing course’s many learning objectives.
Perspectives
Once every group finishes with the activity. Each group should demonstrate a discussion about the role-play with a conclusion in the class. This will help each student understand the factors of channel shift in the decision-making process. We encourage instructors to record these demonstrations for further reference of the students.
Dr. Sahil Singh Jasrotia
International Management Institute
Read the Original
This page is a summary of: Role-Play . . . Take 1 . . . Action: An Experiential Activity for Marketing Students, Journal of Education, August 2021, SAGE Publications,
DOI: 10.1177/00220574211038691.
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