All Stories

  1. Role of Privacy Concerns and Trust in Consumers’ Intention to Use Buy-Now, Pay-Later (BNPL): An Extended TPB Model
  2. Social Media: An Elixir to Boost Student Engagement in Higher Education Learning
  3. Intensifying materialism through buy-now pay-later (BNPL): examining the dark sides
  4. Ethics and marketing responsibility: A bibliometric analysis and literature review
  5. Ethics in product marketing: a bibliometric analysis
  6. Technological Innovations in Interactive Marketing: Enhancing Customer Experience at the New Retail Age
  7. Corporate Digital Responsibility for Digital Governance: Indian Perspective
  8. A Bibliometric Review of Organic Menus at Restaurants: Research Streams and Future Research Path
  9. Changing values of millennials and centennials towards responsible consumption and sustainable society
  10. Determining supply chain effectiveness for Indian MSMEs: A structural equation modelling approach
  11. LIC Acquisition of IDBI Bank: The Corporate Marriage of Unfulfilled Promises
  12. Role Play for Marketing Students
  13. Does gender diversity on firm’s board affect dividend payouts? Evidence from India
  14. Value Co-Creation in Sharing Economy
  15. Inclusive Corporate Goverance for Creating Shared Values
  16. CEO compensation and corporate governance: Evidence from India
  17. CEO compensation and shareholder value creation: impact on corporate governance in India
  18. Indian Bank Mergers and way forward
  19. Inclusive Corporate Governance for Creating Shared Values
  20. Do Young Consumers buy Country Made Products
  21. CEO Compensation and Shareholder Value Creation: Impact on Corporate Governance in India
  22. Board leadership and executive compensation: corporate governance in India
  23. Related party transactions and corporate governance: evidence from India
  24. Related Party Transactions and Corporate Governance: Evidence from India
  25. Board Leadership and Executive Compensation: Corporate Governance in India
  26. Do young consumers buy country made products Evidence from India
  27. Capital Adequacy Norms: Banks Compliance with BASEL-III Norms
  28. Capital adequacy norms: banks compliance with Basel-III norms
  29. Product Adoption by Small Retailers
  30. Channel Choice Behaviour of Travelers
  31. Product Adoption by BOP Retailers