What is it about?

How does diversity of social ties influence creativity? Moving beyond the information argument, we theorise creative self-efficacy as a motivational explanation for the relationship between diversity of social ties and creativity. We further posit tie strength as a boundary condition for this mechanism.

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Why is it important?

We contribute to and advance theory development by identifying and testing creative self-efficacy as a motivational mechanism for diversity of social ties. We show the importance of diversity of social ties and tie strength and their synergistic role in the motivational process linking social ties to creativity.


Building social network would be critical to be successful in careers, but strength (depth) of the social network (i.e., frequent communication) would be more important than the breath of the social network

Philips Chair in Management Tae-Yeol Kim
China Europe International Business School

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This page is a summary of: Diversity of social ties and creativity: Creative self-efficacy as mediator and tie strength as moderator, Human Relations, October 2019, SAGE Publications,
DOI: 10.1177/0018726719866001.
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