Innovation comes from both outside and from inside the organisation

What is it about?

The research shows that connections of various kinds from outside into the organisation can increase growth in SMEs. This has been noted in literature several times before. The new insight from the research conducted in this paper is that also preferences from inside-out can increase growth in SMEs. It is revealed that the outside-in and inside-out approaches have a dual impact on growth. It means that growth can be extended in SMEs through awareness on both

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Why is it important?

Growth in society is important - especially growth in SMEs is important as they often provide fresh initiatives to enable innovation and growth. SMEs provide the point of origin to develop larger enterprises based on the succesful innovations. Hereby a very important contribution can be made.

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