Which contracts do suppliers accept and follow through with in new product development?

What is it about?

A behavioral study that looks at the decision to engage in a new product development effort by a supplier, as well as the motivation to follow through with the project.

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Why is it important?

Product development has become a much more distributed effort, which means that the buy-in of suppliers becomes very important. However, this buy-in also needs to be sustained for a potentially long period of time. How can you keep suppliers engaged throughout this process, even in the face of somewhat adverse information for them? This study provides some answers.