Decisions made by Top management

What is it about?

To identify strategic design decision making in internationally acknowledged automobile companies, two companies with dual brand structure have been selected: Hyundai Motor Group and Ford Motor Company. Through intensive case studies based on a comparison of the corporate context and strategic design decision making, a comparative analysis of the Hyundai Motor Group and the Ford Motor Company was conducted,. Keywords: strategic design decision making, senior management, design-driven decision making, automobile company, dual brand structure

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Why is it important?

Focused on qualitative research

Perspectives