Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels

Andreas Eggert, Jörg Henseler, Sabine Hollmann
  • Journal of Supply Chain Management, April 2012, Wiley
  • DOI: 10.1111/j.1745-493x.2011.03260.x

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication


The following have contributed to this page: Jörg Henseler

In partnership with: