Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels

Andreas Eggert, Jörg Henseler, Sabine Hollmann
  • Journal of Supply Chain Management, April 2012, Wiley
  • DOI: 10.1111/j.1745-493x.2011.03260.x

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http://dx.doi.org/10.1111/j.1745-493x.2011.03260.x

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