What is it about?
my co-author and I alter the presentation of the then-Illinois-Senator's name ("Barack Obama" vs. "Barack Hussein Obama") to explore the potential influence of his Islamic-sounding moniker on candidate preference in the 2008 election
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Why is it important?
At the time of the 2008 presidential campaign, pundits were wondering about the potential impact of this "name game." We offer evidence that, as we note in the title, "monikers matter."
Perspectives
We enjoyed writing this paper, and we were fortunate enough to have the opportunity to embed a simple but useful experimental manipulation within a nationally-representative public opinion survey.
Ray Block
University of Wisconsin, La Crosse
Read the Original
This page is a summary of: Managing Monikers: The Role of Name Presentation in the 2008 Presidential Election, Presidential Studies Quarterly, July 2010, Wiley,
DOI: 10.1111/j.1741-5705.2010.03781.x.
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