What is it about?
a guarantee that beef was tested for BSE, a guarantee that the steaks were produced without genetically modified organisms (GMOs) and a guarantee that beef steaks were produced without growth hormones seems to receive price premia from US and Canadian consumers, if they were available in the market.
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Why is it important?
USDA and the US government ruled in the early 2000s that - although beef producers declared they were willing to cover the price for individual cattle BSE testing in order to increase market access - they would not be allowed to do so. This paper provides evidence in support of these farmers.
Perspectives
Study was performed during a highly political debate on beef labeling for mad cow disease.
Professor Bodo E Steiner
bodo.steiner@helsinki.fi
Read the Original
This page is a summary of: How do U.S. and Canadian consumers value credence attributes associated with beef labels after the North American BSE crisis of 2003?, International Journal of Consumer Studies, June 2010, Wiley,
DOI: 10.1111/j.1470-6431.2010.00889.x.
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