Computational Advertising: A Paradigm Shift for Advertising and Marketing?

Yanwu Yang, Yinghui Catherine Yang, Bernard J. Jansen, Mounia Lalmas
  • IEEE Intelligent Systems, May 2017, Institute of Electrical & Electronics Engineers (IEEE)
  • DOI: 10.1109/mis.2017.58

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http://dx.doi.org/10.1109/mis.2017.58

The following have contributed to this page: Dr Bernard (Jim) J. Jansen