What is it about?
Social media has now become an indispensable marketing tool. Much research has been done to understand what makes brands’ social media posts popular by attracting Likes, Comments and/or Shares. The objective of this paper is to carry out a systematic literature review on brand post popularity on social media.
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This page is a summary of: Brand Post Popularity on Social Media: A Systematic Literature Review, January 2022, Institute of Electrical & Electronics Engineers (IEEE),
DOI: 10.1109/imcom53663.2022.9721784.
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