Correlation of Brand Mentions in Social Media and Web Searching Before and After Real Life Events: Phase Analysis of Social Media and Search Data for Super Bowl 2015 Commercials

Partha Mukherjee, Bernard J. Jansen
  • November 2015, Institute of Electrical & Electronics Engineers (IEEE)
  • DOI: 10.1109/icdmw.2015.60

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The following have contributed to this page: Dr Bernard (Jim) J. Jansen