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How safe is it for the young consumers of Generation Z to use LLM-based AI chatbots for their purchase decisions? The study adopted the JAILBREAKHUB framework to evaluate the effectiveness of LLM guardrails against negative prompts for purchase-related decisions. The findings highlight safety concerns with the use of LLM-based chatbots by these young consumers for their purchase decisions.

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This page is a summary of: Safety of LLM-based AI chatbots for young consumers in purchase decisions, International Journal of Advertising and Marketing to Children, May 2025, Emerald,
DOI: 10.1108/yc-10-2024-2277.
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