What is it about?
The article will try to find out the various dimensions of the street food and give an analysis on what factors influence the consumer's attitude while making purchasing decisions.
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Why is it important?
It will help to find out the factors which influence the buyer's decision making process regarding the street foods. No research has been done so far in this area and it becomes important to understand the dimensions related to the street food consumption.
Perspectives
I have chosen this topic for this research paper as one of the objective of my Ph.D thesis relates with it. The article will help the researchers in the fields of culinary and food tourism to get insights regarding the factors which influence the buyer's decision making process in the area of food consumption.
Vikas Gupta
Amity University, Uttar Pradesh
Read the Original
This page is a summary of: A study on the street food dimensions and its effects on consumer attitude and behavioural intentions, Tourism Review, May 2018, Emerald,
DOI: 10.1108/tr-03-2018-0033.
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