What is it about?
A firm may decide to position its product either as goods-based or service-based. But what are the effects on customer perceptions? Which is better?
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This page is a summary of: Service-based vs. goods-based positioning of the product concept, The TQM Journal, March 2015, Emerald,
DOI: 10.1108/tqm-01-2015-0005.
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