What is it about?
When leaders need to change people’s minds and enlist them in existential endeavors, they need an understanding of the dynamics of persuasion and the elements and craft of leadership storytelling.
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This page is a summary of: Effective storytelling: leadership’s magic motivational methodology, Planning Review, June 2021, Emerald,
DOI: 10.1108/sl-03-2021-0029.
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