How UNIQLO evolves its value proposition and brand image: imitation, trial and error and innovation

  • Pei-Yuh Huang, Shigeru Kobayashi, Kazuhito Isomura
  • Strategic Direction, June 2014, Emerald
  • DOI: 10.1108/sd-04-2014-0058

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The following have contributed to this page: Dr pei-yuh Huang and Professor Kazuhito Isomura