All Stories

  1. Park24’s market creation and game-changing strategy: leveraging its strategic resources and capabilities

    Article • Strategic Direction, July 2017, Emerald

    Professor Kazuhito Isomura

  2. MUJI’s way to build a global brand: integrating value communication into product and store development

    Article • Strategic Direction, April 2016, Emerald

    Professor Kazuhito Isomura

  3. Shimamura’s strategy to avoid competition: developing a low-cost operating system and evolutionary manuals

    Article • Strategic Direction, April 2015, Emerald

    Professor Kazuhito Isomura

  4. The evolution of characters business models in Japan: Duffy, Hello Kitty, and Kumamon

    Article • Strategic Direction, March 2015, Emerald

    Professor Kazuhito Isomura

  5. How UNIQLO evolves its value proposition and brand image: imitation, trial and error and innovation

    Article • Strategic Direction, June 2014, Emerald

    Dr pei-yuh Huang, Professor Kazuhito Isomura

  6. Developing empty stores to satisfy customers: the case of Nishimatsuya Chain

    Article • Strategic Direction, August 2013, Emerald

    Professor Kazuhito Isomura

  7. Examining the Japanese leadership orientations and their changes

    Article • Leadership & Organization Development Journal, June 2012, Emerald

    Professor Kazuhito Isomura

  8. Barnard on leadership development: bridging action and thinking

    Article • Journal of Management History, April 2010, Emerald

    Professor Kazuhito Isomura