Segmentation of Indian Shoppers in the Context of Organic Foods

What is it about?

It is about segmenting Indian Shoppers in the Context of Organic Foods. Healthy lifestyle is used as a segmenting variable. We found three unique groups of consumers which differ with their demographics features, TPB variables and the dimensions of healthy lifestyle.

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Why is it important?

There has been indication that organic foods will revolutionize the world and Indian Market. Thus marketers need to target these groups which will be their potential customers. In this scenerio it is very important to identify the segments of shoppers for organic foods.