All Stories

  1. Negative Perceptions, Attitudes, and Adoption Intentions: Unravelling Metaverse Adoption Challenges

    Article • Journal of Consumer Behaviour, August 2025, Wiley

    MUHAMMAD AHSAN SADIQ

  2. Food-leftover sharing intentions of consumers: An extension of the theory of planned behavior

    Article • Journal of Retailing and Consumer Services, July 2023, Elsevier

    Dr S M Fatah Uddin, MUHAMMAD AHSAN SADIQ

  3. Cashless preferences during the COVID-19 pandemic: investigating user intentions to continue UPI-based payment systems in India

    Article • Journal of Science and Technology Policy Management, June 2022, Emerald

    MUHAMMAD AHSAN SADIQ

  4. The role of food eating values and exploratory behaviour traits in predicting intention to consume organic foods: An extended planned behaviour approach

    Article • Journal of Retailing and Consumer Services, March 2021, Elsevier

    MUHAMMAD AHSAN SADIQ

  5. Influence of intrapersonal and interpersonal religiosity on materialistic attitudes among youths in India: a structural equation modelling approach

    Article • International Journal of Business and Emerging Markets, January 2020, Inderscience Publishers

    MUHAMMAD AHSAN SADIQ

  6. Segmentation of Indian Shoppers in the Context of Organic Foods

    Article • South Asian Journal of Business Studies, December 2019, Emerald

    MUHAMMAD AHSAN SADIQ