A window for the westerners into the Chinese social media world
What is it about?
When lead author Jingyi "Serena" Duan was in a doctoral seminar with Professor Nikhilesh Dholakia, she introduced the seminar group to the fascinating and -- little known to the West -- world of Chinese social media. This paper evolved from this seminar. Later, encouraged by the QMR special editor Dr. Yuri Seo and with comments from his insightful reviewers, Duan and Dholakia developed this paper into a wider interpretation of what fast-growing Chinese social media mean in a world with an expanding footprint of Chinese internet companies.
Why is it important?
The Chinese social media world, with a potential reach of 1.5 billion people, is almost as large as the English-language social media world. Yet, in the West, the understanding of this social media world is rather limited. Through this cultural interpretive study of the Chinese social media, we offer a sociological insight into: (1) a changing China, in the era of pervasive mobile social media use; (2) portending changes as Chinese tech companies expand their footprint in the West.
The following have contributed to this page: Dr Nikhilesh Dholakia