Advertising to Chinese youth: a study of public service ads in Hong Kong

Kara Chan, Hao‐Chieh Chang
  • Qualitative Market Research An International Journal, August 2013, Emerald
  • DOI: 10.1108/qmr-06-2013-0042

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http://dx.doi.org/10.1108/qmr-06-2013-0042

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