What is it about?
A strategy map visually represents how the critical elements of an organisation’s strategies are linked together. It is considered an integral element of a firm's strategic performance management system. This article synthesizes the existing literature on strategy maps to develop a practitioner's guide to design strategy maps.
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Why is it important?
This study develops 14 design principles across seven features of strategy maps. This paper can serve as a “one-stop shop” for both practitioners and researchers seeking a comprehensive understanding of the current state of the strategy map design features and principles.
Perspectives
I hope both practitioners and academic researchers working in the area of strategy maps (and balanced scorecards) will find this article useful.
Dr. Syrus Islam
Auckland University of Technology
Read the Original
This page is a summary of: A practitioner’s guide to the design of strategy map frameworks, Pacific Accounting Review, August 2018, Emerald,
DOI: 10.1108/par-05-2017-0038.
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