What is it about?
The study is focusing on the identification of different factors contributing to the consumer acceptance of fortified foods and beverages in India.
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Why is it important?
Global rate of lifestyle diseases are increasing dramatically. Consumers are becoming more health conscious about their diet. Hence food industry wants to know the profile of health food consumers.
Perspectives
The research study will provide an insight to the stake holders to keep an eye on their eating habit.
Shamal S
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This page is a summary of: Consumer behaviour in fortified food choice decisions in India, Nutrition & Food Science, March 2017, Emerald,
DOI: 10.1108/nfs-05-2016-0065.
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