All Stories

  1. Consumer behaviour towards food products in India

    Article • Nutrition & Food Science, March 2017, Emerald

    Dr Bijuna C Mohan, Shamal S

  2. Brand value proposition for bank customers in India

    Article • The International Journal of Bank Marketing, February 2017, Emerald

    Dr Bijuna C Mohan

  3. Measurement of brand equity

    Article • IIMB Management Review, March 2016, Elsevier

    Dr Bijuna C Mohan, Professor A H Sequeira

  4. The impact of customer-based brand equity on the operational performance of FMCG companies in India

    Article • IIMB Management Review, March 2016, Elsevier

    Dr Bijuna C Mohan

  5. Influence of Family Structures on Pester Power and Purchase Outcomes-A Conceptual Framework

    Article • Procedia Economics and Finance, January 2016, Elsevier

    Dr Bijuna C Mohan

  6. Brand Equity and Business Performance: Towards a Conceptual Framework

    Article • Indian Journal of Marketing, July 2013, Associated Management Consultants, PVT., Ltd.

    Dr Bijuna C Mohan

  7. An Application of David A. Aaker’s Brand Identity Planning Model - A Case Study Approach

    Article • SSRN Electronic Journal, January 2009, Elsevier

    Dr Bijuna C Mohan

  8. An Application of David A. Aaker’s Brand Identity Planning Model - A Case Study Approach

    Article • SSRN Electronic Journal, January 2009, Elsevier

    Dr Bijuna C Mohan

  9. Exploring the Interlinkages between Brand Equity and Business Performance – Towards a Conceptual Framework

    Article • SSRN Electronic Journal, Elsevier

    Dr Bijuna C Mohan