What is it about?
Graphical and theoretical concept to show and categorize the most important fields in innovation management. These areas are namely customer orientation, network organisation, sustainability, frugality, intellectual property, business model and global innovation. It shows the most important literature as well as practical hints.
Why is it important?
In this article, the most important streams of innovation management are identified and explained. It offers literature references and a conceptual framework for scholars as well as practicioners. The literature analysis is profund and identifies trends for innovation management you shouldn't miss.
The following have contributed to this page: Alexander Brem, Christian Horn, and Professor Alexander Brem
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