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The present study aims to examine the relationships among value orientation, i.e. terminal and instrumental value facets, consumer sustainability consciousness and behavioral intentions for environmentally friendly products with a view to understand how do consumers may affect the sustainable development goals (SDGs) endorsement.

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This page is a summary of: Values, sustainability consciousness and intentions for SDG endorsement, Marketing Intelligence & Planning, May 2020, Emerald,
DOI: 10.1108/mip-09-2019-0490.
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