Customer engagement in a Big Data world

Werner Kunz, Lerzan Aksoy, Yakov Bart, Kristina Heinonen, Sertan Kabadayi, Francisco Villarroel Ordenes, Marianna Sigala, David Diaz, Babis Theodoulidis
  • Journal of Services Marketing, April 2017, Emerald
  • DOI: 10.1108/jsm-10-2016-0352

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The following have contributed to this page: Marianna Sigala and Lerzan Aksoy