This shareable PDF can be hosted on any platform or network and is fully compliant with publisher copyright.
The paper shows how franchising firms can signal their quality to prospective franchisees.
This page is a summary of: Franchising and value signaling, Journal of Services Marketing, May 2014, Emerald,
DOI: 10.1108/jsm-09-2013-0253.
You can read the full text:
The following have contributed to this page
Journal of Personality and Social Psychology
Our research shows that being forced by others to focus on their personal experiences during discussions of policies relevant to intergroup relations and social justice is disempowering for members...
Tourism Review
The aim of this paper is to introduce consumer expectations in linear and non-linear time series models in order to analyse their usefulness to forecast tourism demand. The paper forecasts tourism...
Journal of Quality Assurance in Hospitality & Tourism
Tourism competitiveness model
