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Tracing the evolution of service thinking about the natural environment, this article derives a framework integrating human and other life forms as co-creating actors, drawing on shared natural resources to achieve mutualism, where each actor (human and non-human) benefits from the relationship.
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This page is a summary of: SDG commentary: service ecosystems with the planet - weaving the environmental SDGs with human services, Journal of Services Marketing, November 2023, Emerald,
DOI: 10.1108/jsm-04-2023-0158.
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