What is it about?

Entrepreneurs create business cases to mediate positive sustainability changes, which transform markets and institutional arrangements. The concept of value-in-impact integrates perspectives from entrepreneurship, marketing and ecological economics. It provides interdisciplinarily applicable, generalizable concepts to describe social entrepreneurs’ personal motivations to reconfigure market structures to produce sustainability change.

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Why is it important?

The notion of value-in-impact describes higher order conceptualizations in business research. It encompasses a holistic understanding of the dynamics within and between societal and natural ecosystems. Its application at the marketing/entrepreneurship interface can lead to improved management and policy decisions.


Any type of loss of biodiversity represents a reduction in net potential value. Employing the conceptual value-in-impact lens affords ecological, social, and economic sustainability an integrated managerial and policy frame of reference, in which economic-value (i.e., value-in-exchange) does not sit at the top of the value hierarchy, but constitutes a dynamic aspect of sustainability and is assigned a normative aspect.

Attila Pohlmann
Universidad San Francisco de Quito

Read the Original

This page is a summary of: Paragons of sustainability: transforming luxury markets through value-in-impact. Insights from an Ecuadorian artisan chocolate case study, Journal of Research in Marketing and Entrepreneurship, November 2022, Emerald,
DOI: 10.1108/jrme-01-2022-0009.
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