Deep learning application for marketing engagement – its thematic evolution

What is it about?

This study investigates how deep learning is revolutionizing engagement marketing. It highlights key trends like personalized experiences while simultaneously addressing ethical challenges in today's AI-assisted marketing activities. There might be bias and privacy concerns. By examining the historical development and foundational works, we gain valuable insights into potential risks and promising avenues for future exploration. We propose that future research shall prioritize a human-centered approach, integrating those groundworks on linguistics, algorithms, and interactive marketing principles to create a more authentic and beneficial marketing landscape for all.

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