Conversion potential: a metric for evaluating search engine advertising performance

Bernard J. Jansen, Theresa B. Clarke
  • Journal of Research in Interactive Marketing, June 2017, Emerald
  • DOI: 10.1108/jrim-07-2016-0073

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http://dx.doi.org/10.1108/jrim-07-2016-0073

The following have contributed to this page: Dr Bernard (Jim) J. Jansen