What is it about?
This article documents the digital evolution of financial services marketing
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Perspectives
This article represents the culmination of years of work as a consultant in financial services marketing, increasingly digital.
Professor Merlin D Stone
University of Portsmouth
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This page is a summary of: How interactive marketing is changing in financial services, Journal of Research in Interactive Marketing, October 2016, Emerald,
DOI: 10.1108/jrim-01-2016-0001.
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