What is it about?

This paper empirically investigates non-price factors influencing consumer purchasing -decision for daily deals (e.g.Groupon).

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Why is it important?

This paper adds to the limited but growing number of the literature in social coupons, sometimes called daily deals as well as the literature in non-price cues.

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This page is a summary of: Non-price cues utilization during social coupon purchasing-decision, Journal of Product & Brand Management, September 2014, Emerald,
DOI: 10.1108/jpbm-06-2014-0631.
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