All Stories

  1. The Impact of Electronic Word-of-Mouth on Customer Satisfaction

    Article • The Journal of Marketing Theory and Practice, July 2019, Taylor & Francis

    Dr Hsiao-Ching Kuo

  2. Price promotions and products with low consumer ratings

    Article • Journal of Consumer Marketing, November 2016, Emerald

    Dr Hsiao-Ching Kuo

  3. Non-price cues and daily deals

    Article • Journal of Product & Brand Management, September 2014, Emerald

    Dr Chinintorn Nakhata, Dr Hsiao-Ching Kuo