What is it about?
This study contributes to the business and marketing literature and practices by exploring how social media content, branding, and fashion align with the individual’s self-concept and buying behavior.
Featured Image
Read the Original
This page is a summary of: Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model, Journal of Product & Brand Management, March 2022, Emerald,
DOI: 10.1108/jpbm-05-2021-3468.
You can read the full text:
Contributors
The following have contributed to this page
