All Stories

  1. City branding’s influence on social media engagement: the cool factor

    Article • Journal of Product & Brand Management, October 2025, Emerald

    Mr Bruno Schivinski

  2. Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model

    Article • Journal of Product & Brand Management, March 2022, Emerald

    Mr Bruno Schivinski

  3. The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector

    Article • Central European Management Journal, September 2019, Kozminski University

    Mr Bruno Schivinski, Dr Magdalena Brzozowska-Woś

  4. The impact of brand communication on brand equity through Facebook

    Article • Journal of Research in Interactive Marketing, March 2015, Emerald

    Mr Bruno Schivinski